Today I finally got the Marketing Essentials CD that I ordered from HBR.
I am excited and interested what this concise CD has to offer. I have recently graduated with an MBA in Marketing & General Management degree from a top 20 american university and this CD should be a refresher of what I learned but I am sure there are many things still to learn and explore.
So what caught my attention today...the definition of marketing indeed
"Marketing isn't somebody's responsibility—[it's] everyone's responsibility. "
–Jack Welch
"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individuals' and companies' goals." --- so what is new for me in this definition, the work pricing is new for me...
so true........
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